JB Hi-Fi NOW Music: Web App

Music. Redefined on the web.

Role
UX and Design Lead
Scope
JB Hi-Fi NOW Music on the web

Outcomes

  • Won a CHOICE award for Australia’s best music streaming service, against Spotify
  • Nominated at the ARIA Awards for Outstanding Digital Service, against iTunes, Spotify and YouTube
  • Became the number two streaming service in Australia, outlasting MOG and Rdio
  • Chosen as the default streaming app on Xbox and Sonos

The JB Hi-Fi NOW Music sign-in page, a full bleed Taylor Swift portrait beside 'Unlimited music. Anywhere. Anytime.', with two further colourways below
Three more sign-in colourways, each drawing its palette from the artist photograph: Grimes in pink, Jessica Mauboy in rose and Pharrell in olive
Eight radio station tiles, each a genre wordmark set over its own photograph: soul, hipster, world, classical, heavy metal, britpop, industrial and indie folk
The Discover section, genres shown as tall photographic columns labelled rock, R&B, vocal, folk and rap and hip-hop
The album page for Tame Impala's 'Lonerism', with seven round action buttons above the full track list
The Radio section of the web player, a grid of station tiles from non-stop pop through to post hardcore
The artist page for The Jungle Giants, with a biography, four round action buttons and the latest release banner
The What's Hot section, a row of featured new releases above a grid of album covers

Responsible for the complete redesign of JB Hi-Fi's music streaming service, JB Hi-Fi NOW Music.